The Grow Me Instead project has generated a significant amount of free media coverage. There has been particular interest from WIN TV in Rockhampton and Townsville and Channel 7 in Mackay and Cairns. The TV coverage coupled with regular radio interviews and print articles indicate how highly regarded the Grow Me Instead initiative is. This should serve as encouragement to the broader industry to support the program and make the most of the opportunity to position your business as one that cares about the environment and offers non-invasive solutions.